Little Friendship in Jane Austens Persuasion Essay

Little Friendship in Austens Persuasion Jane Austens Persuasion is a dark novel. From the jolting breaks in the romantic drama--the falls of little Charles and Louisa Musgrove--to the heroines depressing existence--Anne Elliot has a great tendency to lowness (Austen 66)-- to the overall autumnal mood, the work is at times a gloomy, though always interesting, read. Perhaps its darkest facet though is the ubiquitous presence of an antagonist. While Mr. Elliot appears, most blatantly, to be the villain, in actuality, it is Lady Russell, whose persuasions are both manipulative and, frighteningly, pervasive, who should truly bear that stigma. Upon learning that Anne will not be marrying Mr. Elliot, Mrs. Smith very†¦show more content†¦His letter denouncing his relationship to the Elliot name is entirely part of his afflicted past (DaDundo 26). At one point, even Anne ponders the notion of her name and finds it a charm she can resist, rejecting the idea of marriage to Mr. Elliot (Austen 106). Yes, Anne does resist his insinuations of marriage, in spite of his careful wooing and the potential of being Lady Elliot, but it is not due to a lack of deportment on Mr. Elliots part. His manners are always impeccable; everyone finds him agreeable. And, as manners are one of [Austens] most vital ways of interpreting characters, whose misbehavior and small fallings-off from proper behavior, may point to more important moral faults (Craik 33), Mr. Elliots good manners demonstrate that those hidden moral faults are non-existent at present or unimportant things of the past. Yet there is still Mrs. Smiths aforementioned tirade against him to consider. She relays her message to Anne with a conviction that is difficult to ignore. However, that conviction has a basis not truly founded on the person of Mr. Elliot, but rather on the circumstances of Mrs. Smith herself, making hers an unreliable testimony. Not only is she physically and emotionally ill; she is a self-admitted injured, angry woman (Austen 132). Only in her wounded state are her words the absolute truth to her. She hates Mr. Elliot for what she believes he is responsible for. However, in truth, heShow MoreRelatedJane Austens Persuasion Essay1625 Words   |  7 PagesIn the early 1800s Jane Austen wrote what would be her last novel, Persuasion. Persuasion is set during the â€Å"Georgian Society† which greatly affects the characters views and actions throughout the novel. Anne Elliot and Frederick Wentworth quickly fell in love when Anne was just nineteen years old, but because he wasnt wealthy enough, Anne was not given the permission by her father, Sir Walter, to marry him. Eight years after this incident, the roles have reversed; Sir Walter has lost all of hisRead MoreJane Austen s All About Jane1442 Words   |  6 Pages All About Jane Jane Austen may be a name that is known by everyone, however, many do not know about the personal experiences that led her to write the significant literature that she is known for today. Jane Austen lived a very successful life. Born on December 16, 1775, Jane Austen’s novels about life in England in the eighteenth century very well influenced by her own childhood. As a young girl, she grew up in a household with six brothers and one sister, her mother, Cassandra Leigh Austen, andRead MoreThoughts on Austens Persuasion1083 Words   |  5 PagesAdmiral Croft who was among the nouveau rich, had the financial means to rent Kellnych from Sir Walter, one of the so-called landed gentry. How does Jane Austens treatment of class and social mobility reveal about these men and their women such as Anne Elliot and Mrs. Smith? Which group fares better and why? Class in Persuasion Jane Austen’s Persuasion challenges the notion that one’s social class determines one’s happiness. In the novel there is the upper class, which includes Sir Walter ElliotRead MoreIn Jane Austen’s Persuasion love and family is a major thing I learned to see and control just1300 Words   |  6 PagesIn Jane Austen’s Persuasion love and family is a major thing I learned to see and control just because of this book. Jane Austen is a very interesting woman. She is 7 out of 8 kids. Her sister and her Cassandra were very close. Both had plenty of chances of marring and having a family. By 25, she had written 3 books, Persuasion not being one of them. She had written her last book in 1818, Persuasion. In my eyes Jane was a normal England girl. She was homed school, had a big loving family, and perusedRead MoreMargaret : A Game Of Mother May I?2044 Words   |  9 Pages Education in Emma: A Game of â€Å"Mother May I?† It is a truth universally acknowledged that Jane Austen is the queen of depicting strong, independent heroines and dashing, empathetic heroes, as well as their witty interactions with one another. However, at their core, Austen’s novels are also about complex mother-daughter relationships. During the 1800s, the education that girls received was mainly geared towards running a household and finding wealthy husbands. As a result, mothers and governessesRead MorePersuasion - Jane Austen1901 Words   |  8 PagesJaneca Latore AP English 12 Mr. Connelly April 7, 2012 Persuasion In Persuasion, the last of Jane Austen’s works, the readers are immediately intrigued by the autumnal tone of the piece, and the mellowness of the main character, Anne Elliot. Anne, a twenty-seven year old upper middle class woman, met and fell in love with Captain Frederick Wentworth at the age of nineteen. She was however, forced to break off the relationship at the time because Wentworth was deemed an unsuitable match. EightRead MoreJane Austens Influence on Literature2794 Words   |  12 Pages Jane Austen was a romantic novelist who captivated English readers with her inspired writing skills. Even today, readers all over the world learn to enjoy her writing style and the settings among the landed gentry, a largely historical British social class, consisting of landowners who could live entirely off rental income (Wikipedia.org), during a time when a womans place was considered to be in the home and subservient to the male. Jane Austen was ref lective of herRead MoreManners in Pride and Prejudice by Jane Austen3437 Words   |  14 Pages Pride and Prejudice Jane Austens Pride and Prejudice not only established her historical importance among scholars and critics, but continues to remain popular. Pride and Prejudice, a comedy of manners, was published in 1813, and is a staple of the English literature. It recreates the social world of the landed gentry of early 19th-century England and embodies the theme that preconceptions and egotism can overcome true love. Pride and Prejudice is somewhat autobiographical; emphasizes the key elementsRead MoreEssay on Sexuality and Desire in Jane Austens Mansfield Park3059 Words   |  13 PagesSexuality and Desire in Jane Austens Mansfield Park      Ã‚  Ã‚  Ã‚   In a letter to her brother dated 1814, Jane Austen boasted about a compliment she had received from a friend on her most recent work, Mansfield Park: Its the most sensible novel hes ever read (263). Austen prided herself on creating literature that depicted realistic characters and honest situations, but perhaps more importantly, she strove to create fiction that was moral and instructional as well as entertaining. So whatRead MoreJane Austen And The Golden Mean2893 Words   |  12 PagesCamila Hernandez Mrs. Izquierdo English 10 Per.3 26 February 2015 Jane Austen and The Golden Mean One of the most famous authors of the Regency period, Jane Austen, the novelist whom wrote Sense and Sensibility and many other novels, made a splash in the literature world for women. Being a woman was very difficult during the Regency period and women were not treated as equals to men. In the novel, Sense and Sensibility, Jane Austen shows the strength of women and how even when all the odds are

AirAsia Case Study free essay sample

In the global airlines industry these days, it’s a trend to offer a no-frills low cost concept in their business. A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline or cheap flight) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. Air Asia is one of the company that succeed in low cost carrier (LCC) business provides a full service regional airline that offered slightly lower fares than other airlines in Malaysia. Private entrepreneur Tony Fernandes saw great potential for no-frills LCC in Asia after saw a massive success of LCCs in the West. He restructured Air Asia into the first no-frills, LCC in Asia and the new business model was a huge success. QUESTIONS 2 : What is the business level strategy adopted by Air Asia? The business level strategy adopted by Air Asia is a cost leadership strategy that targets markets such as domestic flights, short-haul / regional flights and long-haul regional services and selling their services below the average industry price to gain market share. Beyond competing on prices, Air Asia also introduced value-added services such as ticketless travel and a free seating policy. Under the guise of offering more choice to customers, they also monetized services that were previously taken for granted under full-service premium airlines. For instance, they offered an internet check-in service that allowing the passengers to print their own boarding passes; charging additional fees for early boarding and seat selection; pre-book their checked baggage and meals, and sale of FB on board the flight. Recognizing that price and convenience are most important to their target audience, Air Asia achieved cost leadership through innovative strategies such as single class services and lower fares without preferable seats, meals, entertainment and other utilities. They also undertake regular fare promotions for specific travelling periods that encourage early booking, and increasing the avenues that customers could book the tickets e. g. by phone, sales offices, travel agents, local banks and post offices, alongside the web and mobile applications. Finally, strategic alliances with prominent associations have also helped to boost Air Asia’s profile as a leader in its market segment and be seen as an airline of high quality. QUESTIONS 3 : How does Air Asia achieve cost leadership through differentiation? Air Asia modified the low cost airline model and adopted a lot of actions to compete in the industry while maintaining the competitive level of differentiation in this business and AirAsia passengers grew significantly. Air Asia introduce the value-added services which is to provide ticketless travel and implement a free seating policy. In early 2007, Air Asia became the first airline in Malaysia to offer an internet check-in service that allowing the passengers to print their own boarding passes and paid extra money to board first so as to choose their seats with ease. Passengers also can pre-book their checked baggage and meals. Besides, instead of free meal and flight entertainment, they prepare food and beverages ready for sale on board. Air Asia to achieve the targeted cost effective marketing through advertising. No matter through print media or telecommunications, the resulting ad to attract more passengers day by day. In addition, Air Asia also received widespread publicity by sponsoring famous flight football team, Manchester United, Formula One team AT T William and several other sports stars. Air Asia is also heavily involved with charitable activities such as providing assistance to victims of aviation disasters in Myanmar and China. In addition, the widespread publicity campaign comes from caring for the environment by reducing the use of paper ticketing system. QUESTIONS 4 : Identify the ways Air Asia can sustain its competitiveness through the business level strategy that is adopted? Air Asia can sustain its competitiveness by maintaining its no frills, low fared services and expand their business hubs through Asia and around the world. With their effective sales and marketing strategy, Air Asia can simply beat their competitors in airlines industry. Besides with their strong foundation and strategies, they continue to be the lowest cost airlines in the market and always be the peoples choice to buy their services. The advantage of lowest price has made Air Asia sustainable growth through the business and succeed along its competitors. Nevertheless, given its first mover advantage, cost-leadership remains a viable strategy for Air Asia to maintain its leadership position in the budget airline industry. The key is for Air Asia to strengthen other aspects of its positioning, such as convenience and integrated lifestyle packages, apart from just focusing on cost, so as not to be caught off-guard when escalating costs render it unable to continue to sustain its cost-leadership position. It also has to leverage on its existing wide reach of its brand name to monetize more areas of its services. Finally, a cost leadership strategy means competition and rivalry amongst the budget airlines is high, as the ability to differentiate from other providers is more limited due to the nature of the industry and product.